NEOM project draws interest at Japan-Saudi conference in Tokyo

The Japan-Saudi Arabia Business Council meeting in Tokyo provided an excellent platform for investors from both countries to exchange ideas. (Photo/Supplied)

TOKYO: Dozens of Saudi and Japanese businessmen met at the 18th Japan-Saudi Arabia Business Council in Tokyo on Thursday to discuss standing and new investment opportunities.

The conference, attended by representatives from the Japanese External Exchange Organization, Ministry of Trade and several top businesses, as well as the Saudi Arabian General Investment Authority, saw presentations promoting various sectors including real estate, medicine, entertainment, education and agriculture.

Projects like NEOM, the ambitious city project which Saudi Arabia is building in the Tabuk Province in the Kingdom’s northwest, grabbed a lot of attention.

The city, which the Kingdom will share with Egypt and Jordan near the Red Sea, will incorporate smart city technologies and function as a tourist destination.

“Saudi Arabia is a very important partner, both politically and economically, and we have to keep close contact with the Kingdom,” said Yasuhiro Sato, co-chairman of the Japanese side of the council. Read full article..