Rehab Ashri

About

As a Senior Corporate Communications Specialist at CEMSE, Rehab Ashri plans and oversees communications efforts, working closely with faculty, developers, designers and writers to highlight the Division’s research, achievements, talents and opportunities.

Rehab brings over 13 years of experience in strategic communications, including training and driving initiatives for purpose-driven brands.. Her career started in academia, where she contributed to the academic and professional development of the Kingdom's next generation of communications talents. Inspired by Saudi Vision 2030 and its ambitious transformation, she transitioned into industry, aiming to share the Kingdom's achievements, progress and innovations with a global audience, contributing to its evolving narrative on the world stage.

Her expertise spans various aspects of communications, including communications auditing, strategic communications, project management, brand management, media production, social media management, crisis communications, storytelling, content strategy and architecture, and website redesign with a focus on user experience and accessibility.

Before joining KAUST, Rehab worked with leading organizations, including King Abdulaziz University, Johns Hopkins Aramco Healthcare and Saudi Aramco, building strong foundations to craft communications that resonate across diverse cultural and industry contexts.